The Biggest Neuroscience Tip I Can Give You as a Business Owner

Want a helpful tip as your company heading into the fall?

Toss out the Myers-Briggs personality test.

Yes, throw out those results. 

I know you want to understand your employees so you can give them the training and placement that best suits who they are. 

But many of the personality tests that are being used in the business world lack scientific basis and give inconsistent results, making test-takers highly susceptible to confirmation bias. You might as well read your horoscope, as behavioral economist and Duke University professor Dan Ariely told me. 

Instead, assess a person’s suite of personality traits through their neurosignature, a science-backed approach that explores four biological systems developed by Dr. Helen Fisher. 

In my book, 𝘛𝘩𝘦 𝘉𝘳𝘢𝘪𝘯-𝘍𝘳𝘪𝘦𝘯𝘥𝘭𝘺 𝘞𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦, I go into depth about these neurosignatures and how neurosignature diversity can be a business paradigm shift that creates a more productive and enjoyable environment.

Want more brain-friendly tips?

Check out my Wall Street Journal bestselling book, The Brain-Friendly Workplace: Why Talented People Quit and How to Get Them to Stay. And if you felt inspired, please leave an Amazon review. I read every single one and would love to see yours there!

I also offer virtual keynotes to provide companies with science-based insights that you can put into practice immediately in order to work and live smarter, better, and happier. Find out more about my keynotes here. 

And if your friends or colleagues would benefit from monthly brain-friendly tips, please click here to share this newsletter with them. Be sure to sign up for my email newsletter as well!